Author: Bikash
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30+ Growth hacking case studies
Growth-hacker marketing is not a set of best practices, but a mindset. Successful growth hacks are the product of engineering, marketing, leadership, design, and product management. Here are 30+ growth hacking case studies, that have deployed growth hacking strategies to achieve massive growth in their companies. Every strategy is tied to the company’s context, but […]
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How to make your product a habit
Face it, we’re hooked. The technologies we use have turned into compulsions, if not full-fledged addictions. It’s the impulse to check a Whatsapp message notification. It’s the pull to visit YouTube, Instagram, or Twitter for just a few minutes, only to find yourself still tapping and scrolling an hour later. It’s the urge you likely […]
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What to focus on as product builders during inception – A large number of users or a very narrow user base
As product builders, we face a critical choice during inception – appeal to a large number of users or pare down the offering to a very narrow user base. A smart product builder always chooses the latter option because they are aware of the Paradox of Specificity. What is the Paradox of Specificity? According to […]