Bikash Kampo

Author: Bikash

  • How to avoid tempting startup ideas?

    As a young entrepreneur, I know how tempting it can be to come up with a new startup idea. But before you get too excited, it’s important to consider whether or not the idea is actually worth pursuing. Here are a few tips on how to avoid tempting startup ideas: In short, when it comes […]

  • Can the Metaverse Succeed?

    As a huge fan of the concept of a metaverse, I often find myself wondering if it will ever become a reality. For those who don’t know, a metaverse is essentially a virtual world that people can enter and interact with in real-time. It’s the stuff of science fiction, and it’s the kind of thing […]

  • Could Memes Help Us Evolve?

    As a human being, I often find myself wondering about the role that memes play in our society. On the one hand, they can be incredibly entertaining and provide a much-needed break from the monotony of everyday life. On the other hand, however, they can also be incredibly crass and offensive, leading to a lot […]

  • Buy 1 Get 1 Free is more preferred by consumers than Buy 2 Get 50% Off

    As a consumer, what do you prefer: Buy 1 Get 1 Free or Buy 2 Get 50% Off? If you’re like most people, you’re probably going to go with the former. The reason is simple: it’s just more appealing. You’re getting two things for the price of one! You get twice as much of what […]

  • The power of the shared deadline

    We grow up hearing that our ideas, projects and goals should not be disclosed – someone will steal from you. Right? We grow up thinking that we have to do everything ourselves. I myself was influenced by this concept and would not comment to anyone about my projects. This way of thinking protects us in […]

  • Why do ads follow you on the internet

    You just searched for the jeans on Amazon and now you’re being shown jeans everywhere. If you are not a digital marketer, then it’s some kind of magic to you. I remember once my dad saying that he wanted to buy a vacuum cleaner and everywhere he is seeing that – on different websites, youtube, […]

  • How to compete with free

    Imagine you’re in a market, where there is a ton of competitors providing what it is you want to sell, for free. Tough scenario. Right? How do I sell my paid content in a membership program when similar content is available for free all over the web? I get this question all the time from […]

  • Why do customers really buy?

    If you want to market smarter or sell smarter, you have to be able to answer this million-dollar question, “Why do customers buy?” So, if you ask your team or your clients that why people buy from them. The answer they will be telling you is something about the product or service. They gonna say: […]

  • How social media steals our attention

    Are you addicted to social media? Do you experience FOMO (Fear Of Missing Out)? On the whole, is technology helping or hurting you? And just where did that last hour go? Our addiction to social media is not something that’s happened by chance, it is by design. And big tech companies are working really hard […]

  • The underwear theory of economic growth

    Economics has proposed some of the very wild theories and research interests. From Pot theory to Male order, there is no shortage of wild research ideas in economics. But one theory is surely the weirdest of all and that is The Underwear theory of economic growth. It was proposed by Alan Greenspan, it is no […]